More Chinese brands make impact at MODE Trade Show

An increasing number of local brands are seen delving into the treasure trove of Chinese culture, resonating with consumers looking for contemporary ways to show pride in where they come from.

Brands related to Chinese style and trends account for 25 percent this season.

Other trade fairs: ONTIMESHOW, Fashion Hall, TUBE@West Bund Art Center, Shanghai Exhibition Center, C·PARK Haisu Cultural Plaza, and Zhangyuan Garden.

Reporter: Huang Yuanqing