合作伙伴

官方联合合作——天猫

PREMIUM PARTNER

中国最大的第三方品牌及零售平台

天猫（www.tmall.com）创立于 2008年，致力为消费者提供选购品牌产品的优质购物体验。至今，多个国际和中国本地品牌及零售商已在天猫上开设店铺。根据艾瑞咨询基于2016年商品交易额（GMV）的统计，天猫是中国最大的第三方品牌及零售平台。天猫为阿里巴巴集团旗下业务。

云上时装周计划

随着阿里信息技术的发展，消费者的偏好与需求，可以不分线上线下的精准提取，从而清晰地呈现在制造者与销售者面前，并成为制造与销售的引领者。这不仅为个性化的定制、精分市场的成熟以及区域化生产提供了可能。这个逻辑来源于目前阿里正在全面推进的新零售业务，也同样适用于当下的时装周场景时装周。从某种意义上来说就是一次未来销售的预演，我们将通过收集并分析来自品牌、消费者、买手之间的数据，让时装周造出更大的商业价值。阿里巴巴是一家数据驱动的公司，我们坚信在不久的将来，随着云上时装周项目的进行，科技和时尚的融合将会带来更多颠覆式的惊喜。

PREMIUM PARTNER: TMALL

Tmall is a business of Alibaba Group, and is China’s largest third-party platform for brands and retailers. Tmall's 3 Goals for 2018: become a major force for the transformation of consumption; become a major site for digital brand transformation; and become Alibaba's main force for new retail. This logic comes from the new retail business currently being promoted by Alibaba, and it is also applicable to the current fashion week scene. In a sense, it is a preview of future sales. Tmall help collect and analyze data from brands, consumers, and buyers to make fashion week create greater business value. Tmall believes that in the near future, as the fashion week project on the cloud proceeds, the integration of technology and fashion will bring more disruptive surprises.