Loreal Professionnel is the world's leading professional hairdressing brand. Since its establishment in 1909, the brand has continued to uphold the three brand spirits of "synchronization of trends", "leading edge technology", and "witness professionalism". Its products involve four major hairdressing areas: hair dyeing, perming, washing and styling products. Through Long-term cooperation with the world's top hair stylists, you can find the exclusive figure of Loreal Professionnel at backstage in almost all the shows around the world. Professional hair stylists are good at creating all kinds of hairstyles. Whether it is quick styling or long-lasting dyeing and perming, they can help consumers awaken the star's true self hidden in their hearts and create unique hair styles.
Loreal Professionnel and its hairdressing team also support the backstage for Shanghai Fashion Week’s main venue at Xintiandi.