Brand Danha, founded in August 2018, pursues "sustainable fashion" by addressing environmental issues and preserving traditional culture. Using eco-friendly materials like organic cotton and recycled polyester, it reinterprets Korean heritage through modern design. As Korea’s first brand launched in the metaverse, it has gained strong MZ generation support. Danha develops unique fabrics, including the patented "Gungjungbojagi" pattern, earning recognition for its cultural value.
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