合作伙伴

百事

百事作为年轻人的标志性品牌，多年以来，融合了音乐、运动、时尚等年轻人关注的平台，成功塑造了“年轻”、“潮流”的品牌形象。

此次，百事与上海时装周再度携手，鼓励当代年轻人勇敢彰显自我和个性，走出舒适区，打破边界释放创造力，探索人生更多可能性。这与百事无糖一直倡导的“敢黑·带感Live Without Compromise”理念不谋而合。百事希望通过合作，向更多有才华的年轻人提供展示自我的平台，帮助和支持他们实现心中的理想！

将当下的时尚流行与年轻人的个性宣言完美融合的追求，这是百事与时尚跨界的意义所在。

 PEPSI

As an iconic brand for young people, Pepsi has integrated music, sports, fashion and other platforms that young people pay attention to for many years, and has successfully created a "young" and "trendy" brand image. For years, Pepsi and Shanghai Fashion Week have been joining hands to encourage contemporary young people to bravely show themselves and individuality, step out of their comfort zone, break boundaries, release creativity, and explore more possibilities in life. This coincides with the "Live Without Compromise" concept that Pepsi Black has always advocated. Pepsi hopes to provide a platform for more talented young people to show themselves through cooperation, and help and support them to realize their ideals! The pursuit of perfect integration of current fashion trends and young people's individual statements is the meaning of Pepsi and fashion crossover.