INTRODUCTION

Introduction of MQD KIDS Products Co., Ltd.

 

MQD KIDS is a company founded in 2010, engaging in the production and trade of children's clothing, commodities and education products. Currently focusing on products, services and brand operation at all stages of pregnancy, infancy and adolescence, MQD is committed to becoming a professional brand service provider in the field of children's products.

MQD clothing series is developed for urban boys and girls aged 3-12. With highly individualized tailoring, carefully selected fabrics and designs to children’s interests, the products seek to reflect children’s choices for better wearing experience and create a favorable fashion atmosphere for children, with the view of providing companionship and care for children on different stages. 

Brand values:

MQD KIDS’ clothing products are efforts of the persistent exploration of the members of diverse background, integrating the chivalry spirit, "Mettle, Quest, Delight". The designs, inspired by children’s naïve imaginations of the world, are intended to create the most fashionable children's styles.

Mission: Let children appreciate the charm of costume culture and taste colorful life!

Brand communication:

MQD proposes a portrait for children of Generation Alpha - "Courageous Children". Generation Alpha refers to children born after 2010, as termed by demographicists. They are a population acquainted themselves with the world by means of the interconnected technology in their infancy. 

MQD KIDS has been exploring ways of better clothing and cultural expressions for children. The image MQD proposed in 2021 for children in the last decade, “Courageous Children”, centering on fashion and technology, encourages children to give full play of their curiosity and explorative nature in line with the pulse of the times and shine the world with their own brilliances. MQD interprets the term “Courageous Children” as representative of the children in Generation Alpha, equipped with strong wills and broad visions, courageous to explore potentials for entertainment and improvement, and willing to join the society in the era of information. 

Brand achievement:

Tmall Golden Baby Award for Most Fashionable Brands of the Year

Golden Lily Brand Marketing Best Practice Case Award by CCFA

The 5th "China's Top 10 Children's Clothing Brands

SCHEDULE

2021-10-12 12:00